Method and system of detection of viewing of objects inserted in web pages

摘要

The invention relates to a method and system for detecting the display of objects inserted in web pages. The method comprises downloading (12) a web page from a web server (2) to a web browser of a customer, said web page including information regarding a detection function for detecting the display on the screen of the web browser of the objects inserted in the web page; downloading (14) the objects to be inserted in the web page from an inserted object provider server (3) to the customer's web browser; inserting said objects in the web page; associating the detection function with the inserted objects; the web browser sending (15) a message with the identifier of the displayed object to a hit measurement server (4) each time the detection function detects that an object has been correctly displayed; monitoring the displays of said objects in the hit measurement server (4).

主权项

1. A method for detecting a display of objects inserted in web pages, said method comprising:
receiving, by a user terminal device, a detection function that is transmitted to the user terminal device in association with a download of a web page from a web server to a web browser executing on the user terminal device; receiving, by the user terminal device, one or more objects to be inserted in the web page transmitted from an inserted object provider server to the web browser executing on the user terminal device; monitoring, by executing the detection function within the web browser on the user terminal device, a window of the web browser within which the web page is rendered for at least one object in the web page that has been specified for monitoring in association with the detection function within the window of the web browser; detecting, by executing the detection function within the web browser, each display of each of the at least one specified object on a screen of the user terminal device within the web browser by determining whether at least a predefined threshold extent of the specified object is displayed on the screen of the user terminal device within the window of the web browser; and directing, by executing the detection function within the web browser, the user terminal device to, each time the detection function detects that any of the at least one specified object is correctly displayed on the screen of the user terminal device within the web browser, transmit a message containing an identifier of the specified object to a hit measurement server.