发明名称 Media Content Synchronized Advertising Platform Apparatuses and Systems
摘要 The MEDIA CONTENT SYNCHRONIZED ADVERTISING PLATFORM APPARATUSES AND SYSTEMS (“AD-SYNCH”) transforms TV program schedule listing information and user channel selection via AD-SYNCH components, into channel-synchronized product placement advertisement. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: providing TV program schedule listing data including a plurality of ad tags to a user mobile device, receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from the TV program schedule listing data; identifying an advertised item embedded in the media program based on the retrieved ad tag; determining an available ad template associated with the retrieved ad tag; generating an ad for the embedded advertised item based on the available ad template; and providing the generated ad to the user mobile device based on a timestamp of the ad tag.
申请公布号 US2016088333(A1) 申请公布日期 2016.03.24
申请号 US201514956390 申请日期 2015.12.02
申请人 Symphony Advanced Media 发明人 Bhatia Manish;Saxon Michael Scott;Pratt Nigel Stephen;Gurha Pyeush
分类号 H04N21/2668;H04N21/8545;H04N21/25;H04N21/482;H04N21/478;H04N21/81;H04N21/858 主分类号 H04N21/2668
代理机构 代理人
主权项 1. A media content based advertising system, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions to: provide TV program schedule listing data including a plurality of ad tags to a user mobile device, receive a user media program selection message from the user mobile device; retrieve an ad tag associated with the user selected media program from the TV program schedule listing data; identify an advertised item embedded in the media program based on the retrieved ad tag; determine an available ad template associated with the retrieved ad tag; generate an ad for the embedded advertised item based on the available ad template; and provide the generated ad to the user mobile device based on a timestamp of the ad tag.
地址 San Francisco CA US