发明名称 |
Media Content Synchronized Advertising Platform Apparatuses and Systems |
摘要 |
The MEDIA CONTENT SYNCHRONIZED ADVERTISING PLATFORM APPARATUSES AND SYSTEMS (“AD-SYNCH”) transforms TV program schedule listing information and user channel selection via AD-SYNCH components, into channel-synchronized product placement advertisement. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: providing TV program schedule listing data including a plurality of ad tags to a user mobile device, receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from the TV program schedule listing data; identifying an advertised item embedded in the media program based on the retrieved ad tag; determining an available ad template associated with the retrieved ad tag; generating an ad for the embedded advertised item based on the available ad template; and providing the generated ad to the user mobile device based on a timestamp of the ad tag. |
申请公布号 |
US2016088333(A1) |
申请公布日期 |
2016.03.24 |
申请号 |
US201514956390 |
申请日期 |
2015.12.02 |
申请人 |
Symphony Advanced Media |
发明人 |
Bhatia Manish;Saxon Michael Scott;Pratt Nigel Stephen;Gurha Pyeush |
分类号 |
H04N21/2668;H04N21/8545;H04N21/25;H04N21/482;H04N21/478;H04N21/81;H04N21/858 |
主分类号 |
H04N21/2668 |
代理机构 |
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代理人 |
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主权项 |
1. A media content based advertising system, comprising:
a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions to: provide TV program schedule listing data including a plurality of ad tags to a user mobile device, receive a user media program selection message from the user mobile device; retrieve an ad tag associated with the user selected media program from the TV program schedule listing data; identify an advertised item embedded in the media program based on the retrieved ad tag; determine an available ad template associated with the retrieved ad tag; generate an ad for the embedded advertised item based on the available ad template; and provide the generated ad to the user mobile device based on a timestamp of the ad tag. |
地址 |
San Francisco CA US |