INTERACTIVE NOTIFICATIONS FOR MOBILE COMMERCE APPLICATIONS

摘要

Interactive notifications, from merchants or others soliciting a user response, are provided to the users' mobile devices for facilitating user engagement and receiving customer feedback. The interactive notifications include multiple single- or limited-action user-response options, such as buttons for purchasing the product or indicating that the user is not interested, enabling a user to immediately respond to the notification. The notification may be pushed to the mobile devices and presented on the locked screen of the mobile device or may interrupt other applications, thereby further minimizing the level of user interaction or attention necessary for responding. Analytical data may be collected from the interactive notification and may be used to tailor future notifications.

主权项

1. A non-transitory computer storage medium storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform operations comprising:
receiving notification information including a notification message for a user and a plurality of notification response options associated with the notification message; determining to present a notification on a client device, the notification including the notification message and notification response options; presenting the notification on the client device including the notification message and the plurality of notification response options; determining a response to the notification including determining one or more of the plurality of notification response options selected by a user from within the notification; and generating a response payload comprising information about the determined response.