| 摘要 |
PROBLEM TO BE SOLVED: To quantitatively evaluate a value of advertisements about how much advertisements installed at station yards, public places, and the like are actually viewed by passers-by passing through near the advertisements.SOLUTION: An advertisement evaluation apparatus 1 for evaluating advertisement effects on passers-by passing through near advertisements, includes number-of-visual-line calculation means that calculates the number of visual lines presumed that passers-by turn their eyes to object advertisements subject to an evaluation on the basis of an input value to a prescribed explanation variable using a first model expression formed by modeling a correlation between the prescribed explanation variable and the number of visual lines when the passers-by turn their eyes to the advertisements, the correlation created on the basis of investigation results of the correlation between a measured value of the number of visual lines and the prescribed explanation valuable.SELECTED DRAWING: Figure 2 |
