发明名称 Audience duplication for parent-child resource pairs
摘要 A combined reach can be determined for multiple resources. Usage data, including audience duplication data, is used to generate audience duplication measurements for pairs of the resources. A child-resource pair is identified, and the audience duplication measurement for that resource pair is modified. The modified measurement is used to determine a combined reach for the multiple resources. A report is also generated based on the combined reach.
申请公布号 US9292856(B1) 申请公布日期 2016.03.22
申请号 US201213456163 申请日期 2012.04.25
申请人 comScore, Inc. 发明人 Niederstrasser Bonnie;Bansal Harvir Singh;Jones Ryan;Yan Han
分类号 G06Q10/00;G06Q30/02;G06Q10/06 主分类号 G06Q10/00
代理机构 Fish & Richardson P.C. 代理人 Fish & Richardson P.C.
主权项 1. A computer-implemented method comprising: accessing, by one or more processors, usage data that indicates accesses to a plurality of different resources by one or more members of an audience with one or more client systems and includes information about audience duplication across one or more of the plurality of different resources; generating, based on the usage data and by the one or more processors, audience duplication measurements for pairs of resources in the plurality of different resources; determining, by the one or more processors, that at least one of the pairs of resources is a parent-child resource pair, wherein a parent-child resource pair includes two resources with a parent-child relationship such that a first one of the two resources is a parent resource and a second one of the two resources is a child resource, the parent-child resource pair having an associated audience duplication measurement generated based on the usage data; in response to determining that at least one of the pairs of resources is a parent-child resource pair, modifying, by the one or more processors, the audience duplication measurement associated with the parent-child resource pair to generate a modified audience duplication measurement; determining, by the one or more processors, a combined reach representing a number of accesses of the plurality of different resources by unique members of the audience based at least on the usage data and the modified audience duplication measurement; and generating, by the one or more processors, a report based on the combined reach.
地址 Reston VA US