发明名称 |
METHOD AND APPARATUS FOR TARGETING OF INTERACTIVE VIRTUAL OBJECTS |
摘要 |
A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects (1265) available for targeting categorized and categories are correlated to subscriber information (1210) to determine the optimum targeting of the virtual objects (1260). The virtual objects may be targeted (1220) based on individual subscriber information (1210) or an on information related to a group of subscribers. When a frame of program includes a virtual object location, a default or an alternate virtual object is displayed. The virtual object location may change over space or time. The virtual object may be interactive, and may be used to link a subscriber to a remote location, such as an Internet web site. |
申请公布号 |
CA2759751(C) |
申请公布日期 |
2016.03.22 |
申请号 |
CA20022759751 |
申请日期 |
2002.10.10 |
申请人 |
COMCAST IP HOLDINGS I. LLC |
发明人 |
HENDRICKS, JOHN S.;BONNER, ALFRED E.;MCCOSKEY, JOHN S.;ASMUSSEN, MICHAEL L. |
分类号 |
H04N21/80;G06Q30/02;G06T7/00;H04H20/38;H04H20/93;H04H60/33;H04H60/64;H04M1/57;H04N5/44;H04N5/445;H04N5/45;H04N5/60;H04N7/088;H04N7/10;H04N7/16;H04N7/173;H04N7/24;H04N21/2668;H04N21/85 |
主分类号 |
H04N21/80 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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