发明名称 Method and system for integrated media planning and automated advertisement distribution and insertion
摘要 A system and method for integrating a media plan and a targeted advertisement into a television or a radio channel. The system includes a user interface for receiving a media plan and a television program schedule. The system also includes a media server to integrate the television program schedule and the targeted advertisement based on the media plan and to generate a Mark-in and a Mark-out montage. The system further includes one or more edge devices for fetching the targeted advertisement, detecting the Mark-in and the Mark-out montage and inserting the targeted advertisement into the television channel. The method includes receiving a media plan from an advertiser. The method also includes selecting a television channel by the advertiser. The method further includes scheduling of a targeted advertisement. Furthermore, the method includes fetching and inserting the targeted advertisement for playing on the television channel based on the media plan.
申请公布号 US9288550(B2) 申请公布日期 2016.03.15
申请号 US201113206485 申请日期 2011.08.09
申请人 SUREWAVES MEDIATECH PRIVATE LIMITED 发明人 Khare Rajendra Kumar
分类号 H04N7/10;H04N7/025;H04N21/81;H04N21/262;H04N21/2668;H04N21/234 主分类号 H04N7/10
代理机构 代理人 Choobin Barry
主权项 1. A system for integrating a media plan and a targeted advertisement into a television channel, the system comprising: a user interface for receiving the media plan from an advertiser and a television program schedule from a studio editor; a media server, and wherein the media server comprises a memory that stores instructions and a processor, and wherein the processor, in responsive to the instructions, integrates the television program schedule and a one or more targeted advertisements based on the received media plan, and generates a Mark-in and a Mark-out montage to match a duration of the one or more targeted advertisements to be inserted within a television channel, and wherein the Mark-in and the Mark-out montage contains predetermined audio cue tones or image patterns and wherein the Mark-in and the Mark-out montage are television channel specific, and wherein the media server is on a cloud network; and one or more edge devices for fetching the one or more targeted advertisements, detecting the Mark-in and the Mark-out montage to synchronize the insertion of the one or more targeted advertisements within a television content of the television channel and inserting the targeted advertisement into the television channel and wherein the one or more edge devices is to insert a full screen video advertisement dynamically on the television channel or wherein the edge device is to insert a banner advertisement dynamically on the television channel, and wherein the one or more edge devices control a display of banner advertisements based on a number of desired insertions to avoid a continuous display of banner advertisements during an airing of a television content, and wherein the media server schedules the banner advertisements that are overlaid-on the television content on a selected portion of the television screen.
地址 Karnataka IN