SYSTEM AND METHOD FOR RECOGNITION OF ITEMS IN MEDIA DATA AND DELIVERY OF INFORMATION RELATED THERTO

摘要

The system and method disclosed herein relate to the establishment of both the location and identity of individual items in pictures or videos. Once the one or more items in the picture/video are identified and matched to images in a reference database, the locations of the items are established and additional information relating to the items is accessed. Collectively, the position data and additional data is merged in the electronic pictures or videos and then provided to a user as a merged data stream. Additional functionality related to those identified items can occur when those identified locations are “pointed to”, “clicked” or otherwise selected (e.g., purchase an item, request information, select another video stream, play a game, share the item, rate, “Like”, and the like).

主权项

1. A method for recognizing individual items in images contained in video source content and delivering related information, the method comprising:
receiving coordinate position data indicating a selected location in at least one image of video source content displayed on a display device; identifying an element displayed at the selected location in the at least one image of video source content at a time when the coordinate position data was received; comparing the identified element with a plurality of digital images stored in at least one electronic database to identify at least one individual item that matches the identified element in the at least one image of the video source content; accessing information stored in the at least one electronic database that is related to the identified at least one individual item; merging the video source content with the accessed information related to the identified at least one individual item; and transmitting the merged data to the display device that displays at least one additional image of the video source content with at least one electronic indicator for the identified at least one individual item displayed in the at least one additional image of the video source content, such that the identified at least one individual item displayed in the at least one additional image of the video source content is actionable.