| 主权项 |
1. A method including:
generating, by a mapping device, a visual depiction of survey data related to a choice factor weighed by one or more customers or potential customers when deciding what brands, products or services to purchase, the survey data being represented by a pin for the choice factor on a three circle Venn diagram including a plurality overlapping and non-overlapping zones, wherein placement of the pin on the Venn diagram is determined by:
obtaining survey data regarding the choice factor from one or more survey manager devices;associating each circle of the three circle Venn diagram with respective first, second, and third entities to which the choice factor is related;determining to place the pin in a first zone of the three circle Venn diagram responsive to the obtained survey data; andpositioning the pin in a first position in the first zone to provide a visual indication of a level of importance to the first entity of the choice factor associated with the pin and an indication of performance of the second and third entities with respect to the choice factor and the relative performance of the second and third entities with respect to the choice factor, wherein the first position is determined by:
calculating, responsive to the obtained survey data, an Importance score associated with the choice factor;calculating, responsive to the obtained survey data, a second entity choice factor performance score and a third entity choice factor performance score; andcomparing the second entity choice factor performance score and the third entity choice factor performance score. |
