Generating Audience Response Metrics and Ratings from Social Interest In Time-Based Media

摘要

Social media content items are mapped to relevant time-based media events. These mappings are used as the basis for calculating metrics based upon the mappings, and ratings of the time-based media there from. Audience response metrics (ARMs) are calculated from the mappings, which provide an indication of audience engagement or response. In addition, ARMs provide information about the virality, depth, and breadth of the response by the viewing audience. The calculated metrics are stored and are used to generate ratings for the time-based media. The ratings may be published in whole or in part, e.g., as part of a ratings system.

主权项

1. A computer-implemented method comprising:
accessing a plurality of content items authored by users of a social networking system and publicly broadcasted by the social networking system; accessing, from a computer data store, a plurality of mappings between a time based media event corresponding to a chronological segment of time based broadcast media and a subset of the content items designated by the mappings as being relevant to the time based media event; counting an audience response count based on a total number of the content items designated by the mappings; calculating an audience response rate by normalizing the audience response count by a duration of the chronological segment; and rating the time based media event using the audience response rate.