CONTENT EASEMENT AND MANAGEMENT SYSTEM FOR INTERNET ACCESS PROVIDERS AND PREMISE OPERATORS

摘要

Certain embodiments of a Content Easement and Management System (CEMS) described herein may enable bandwidth/Internet access providers and premise operators to empirically track and collect entrance revenues for advertising and content provided over their networks and infrastructure. Advertising content may be identified by the system and, optionally, blocked and/or replaced prior to being transmitted to a user terminal. Advertising publishers may register with the system and agree to pay a fee in exchange for permission to have their advertising content provided to the user terminal.