| 主权项 |
1. A method performed by one or more processes executing on a computer system, the method comprising:
receiving, at an advertiser interface of an advertising system and from an advertiser, a first offer price for audience-member responses for a broadcast advertising campaign and a first collection of campaign information describing the broadcast advertising campaign, the campaign information including a predicted response value for the broadcast advertising campaign; comparing, by the advertising system, the received first collection of campaign information and the first offer price to one or more other collections of campaign information each including offer prices and predicted response values for other broadcast advertising campaigns to determine a portion of advertising inventory to allocate to the broadcast advertising campaign; allocating, by the advertising system, the determined portion of advertising inventory to the broadcast advertising campaign, wherein the allocating is based at least in part on a combination of the received first offer price and the first collection of campaign information including the predicted response value for the broadcast advertising campaign; providing, by a broadcast module of the advertising system, an offline advertisement corresponding to the broadcast advertising campaign to an audience comprising a plurality of audience members, the advertisement having trackable response information and eliciting a trackable response; receiving, by a response system configured to receive audience responses to broadcast advertisements from a plurality of mobile devices, a quantity of audience responses generated by the audience members' use of respective ones of the plurality of mobile devices including at least a portion of responses including the trackable response information; correlating, by the response system, the portion of responses with the broadcast advertising campaign; providing, by the response system and to the advertising system, the audience responses correlated with the broadcast advertising campaign; determining, by the advertising system, a response rate for the broadcast advertising campaign based on the audience responses correlated with the broadcast advertising campaign; and charging, by the advertising system, the advertiser for the broadcast advertising campaign an amount of money that is based at least in part on the response rate and the first offer price received from the advertiser. |
