Delivering content based on physical object characteristics

摘要

The present invention extends to methods, systems, and computer program products for delivering content based on physical object characteristics. When a physical object is detected within a specified proximity of a component of a computer system, the computer system submits an accessed object identifier for the physical object to a content portal. The content portal identifies content and corresponding layout information for the computer system by at least determining the commonality between object keywords for the physical object and target keywords for content providers and determining content placement priorities corresponding to content providers. The content portal sends the content and layout information to the computer system. The computer system filters a subset of content from the received and presents the filtered subset of content on a presentation surface in accordance with corresponding layout information.

主权项

1. At a computer system including a presentation surface for presenting content, a method performed by the computer system for presenting content associated with a physical object detected on the computer system, the method comprising:
detecting by the computer system, via one or more sensors that a physical object has been placed on the presentation surface of the computer system, and detecting a portion of the surface where contact between the object and the presentation surface occurred, the presentation surface comprising an interactive multi-touch surface that provides a touch screen interface; accessing an object identifier corresponding to the detected physical object; submitting at least the accessed object identifier to a content portal; receiving content and corresponding layout information from the content portal, the received content determined to be appropriate for presentation on the presentation surface based at least on the submitted object identifier; filtering a subset of the received content for presentation on the presentation surface, the filtered subset of the received content satisfying content filter conditions at the computer system; and presenting the filtered subset of the received content on the presentation surface proximate the physical object, based at least in part on the detected portion of the surface where contact between the object and the presentation surface occurred and such that the filtered subset of the received content is presented in different locations on the presentation surface as contact between the object and presentation surface occurs at different corresponding locations of the presentation surface, the filtered subset of the received content also being presented in accordance with the corresponding layout information, the filtered subset of content including one or more controls that are user-selectable by touching the portion of the touch screen interface on which the one or more controls are presented.