USER MODIFICATION OF CHARACTERISTICS USED FOR CONTENT SELECTION BY AN ONLINE SYSTEM

摘要

Advertisement content presented to a user of an online system is presented along with an option allowing the user to view one or more reasons for presentation of the advertisement content to the user. If the user selects the option, based on targeting criteria associated with the advertisement content and characteristics associated with the user, the online system selects one or more characteristics of the user satisfying the targeting criteria and presents a description to the user identifying the selected one or more characteristics satisfying the targeting criteria. The online system may apply one or more rules based on user perception of characteristics when selecting the one or more characteristics included in the description. An option for the user to prevent use of the selected one or more characteristics when the online system subsequently selects advertisement content for the user is also presented with the description.

主权项

1. A method comprising:
receiving, at an online system, an advertisement (“ad”) request including advertisement content and targeting criteria, the targeting criteria identifying one or more characteristics of users of the online system eligible to be presented with the advertisement content; identifying an opportunity to present advertising to a user of the online system; identifying characteristics associated with the user by the online system; selecting the advertisement content included in the ad request for presentation to the user based on the identified characteristics satisfying at least a threshold amount of the targeting criteria included in the ad request; selecting one or more characteristics of the user satisfying the targeting criteria included in the ad request; presenting a description of the selected one or more characteristics to the user; receiving an input from the user to prevent subsequent presentation of additional advertisement content associated with targeting criteria satisfied by the selected one or more characteristics; and identifying additional ad requests including targeting criteria satisfied by the selected one or more characteristics as ineligible for presentation to the user.