| 摘要 |
A device receives user information associated with users of user devices, and receives marketing information associated with products and services. The marketing information includes information associated with advertisements for the products and the services. The device generates user profiles, associated with the users, based on the user information and the marketing information, and groups the user profiles based on the user information to create user segments. The device generates scores for the advertisements based on the marketing information, and correlates the advertisements with users of the user segments based on the scores for the advertisements. The device determines marketing channels for the advertisements based on the marketing information and the correlated user segments, and causes the advertisements to be provided to user devices associated with the users of the correlated user segments, via the determined marketing channels. |
| 主权项 |
1. A method, comprising:
receiving, by a device, user information associated with users of user devices; receiving, by the device, marketing information associated with products and services, the marketing information including marketing campaign information and information associated with advertisements for the products and the services, and the marketing campaign information including one or more of:
information associated with a marketing campaign for the products and the services,information associated with a marketing budget for the marketing campaign,timing information associated with the marketing campaign, orinformation associated with a number of advertisements for the marketing campaign; creating, by the device, user profiles, associated with the users, based on the user information and the marketing information; grouping, by the device, the user profiles based on the user information to create user segments; generating, by the device, scores for the advertisements based on the marketing information; correlating, by the device, the advertisements with users of the user segments based on the scores for the advertisements; determining, by the device, marketing channels for the advertisements based on the marketing campaign information and the correlated user segments; and causing, by the device, the advertisements to be provided to user devices associated with the users of the correlated user segments, via the determined marketing channels. |
