A METHOD AND SYSTEM FOR IDENTIFYING A USER ACROSS MULTIPLE COMMUNICATION DEVICES

摘要

The present disclosure provides a method and system for determining an exposure of media content. The method includes identifying a first plurality of communication devices, enabling broadcasting the media content embedded with an audio data stream for each of the first plurality of communication devices, receiving a unique deciphered identification information and a communication device identification information from each of a second plurality of communication devices and determining the exposure for the media content based on a pre-defined criteria. Each of the first plurality of communication devices are identified via corresponding communication device identifier information. The audio data stream includes unique audio identification information for each of the first plurality of communication devices. Each of the second plurality of communication devices deciphers the unique audio identification information from the media content broadcasted on the first plurality of communication devices.