Apparatus, System and Method for a Commercial Content Provider Controller for Controlling Ad Content Provided with Web Page and Search Results

摘要

An Internet-based Commercial Content Provider Controller (CCPC) system and method that allows individual users to select and modify the commercial content provider, control the commercial content (ads) layout and choice of the commercial content provided with the Web page or as part of the search engine results delivered to such users by various Websites and search engines. The CCPC establishes and provide user with selection options and control over the CCPs and ad formats as part of the registration process or as a plugin for the browser, and further allows to replace ads appearing in the Web page results and search engine results by reference to the ad pattern database of commonly used ad pattern for Web sites that include commercial content, ad content providers and search engines in different regions and replacing the ads with those that correspond to user's preferences and CCP choices concerning ad content.

主权项

1. An automated system comprising:
a user device having a display, memory and a processor; said processor disposed in communication with said memory to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions to:
select and store information identifying at least one commercial content provider preferred by the user of the device;submit a Web page request for obtaining a Web page results responsive to the request;identify the at least one commercial content provider that is preferred and selected by the user of the device;identify a second commercial content provider whose commercial content is included with the Web page results returned in response to the Web page request;substitute the commercial content from the second commercial content provider with the commercial content of the at least one commercial content provider preferred and selected by the user; anddisplay the Web page results with the substituted commercial content on the display screen of the device,whereby the Web page results responsive to the Web page request submitted by the user are displayed with the commercial content of at least one commercial content provider preferred and selected by the user.