| 摘要 |
A device receives user information associated with users of user devices of a network, and receives marketing information associated with advertisements for products and/or services. The device creates user profiles, associated with the users, based on the user information, and groups the user profiles, based on the user information, to create a user segment. The device receives third party user information relating to third party users associated with third party user devices of a third party network, and associates the third party user information with the user segment. The device identifies, based on the association, a target user segment that includes a particular user associated with a particular user device. The device determines an advertisement based on a user profile associated with the particular user and based on the marketing information, and causes the advertisement to be provided to the particular user device, via the service provider network. |
| 主权项 |
1. A method, comprising:
receiving, by a device, user information associated with users of user devices,
the user devices being associated with a service provider network; receiving, by the device, marketing information associated with advertisements for at least one of products or services; creating, by the device, user profiles, associated with the users, based on the user information; receiving, by the device, third party user information relating to third party users,
the third party users being associated with third party user devices,the third party user devices being associated with a third party service provider network, andthe third party service provider network being different than the service provider network; associating, by the device, the third party user information with the user profiles; identifying, by the device, a target user segment based on the association of the third party user information with the user profiles,
the target user segment including a particular user, of the users, associated with a particular user device; determining, by the device, a particular advertisement to provide to the particular user device based on a user profile associated with the particular user and based on the marketing information; and causing, by the device, the particular advertisement to be provided to the particular user device, via the service provider network. |
