摘要 |
A method, system (100), and computer program product for automatically selecting target consumers (102x, 102y) and delivering business-initiated messages (151a) to the selected target consumers (102x, 102y), as well as automatically selecting target businesses (101a, 101b) and delivering consumer-initiated messages (151b) to the selected target businesses (101a, 101b). In particular, financial management applications used by the businesses (101) and consumers (102) are employed in targeting and delivering the business-initiated messages (151a) and consumer-initiated messages (151b). |