効率的な取引のためのユーザプロファイルおよび地理的位置

摘要

Techniques for providing electronic coupons to users of mobile devices are described herein. The coupons may be redeemable at certain merchant locations and at certain times. Users may actively select coupons they wish to access from a mobile device. Alternatively, the users may opt in to a system that automatically presents potentially relevant coupons. The relevance of the coupons may be determined based on the distance of the mobile device from a merchant location and/or a time period during which the coupon is valid. The users may activate coupons by logging into a remote computing system from their respective mobile devices. Activated coupons may be transmitted as an electronic signal from a mobile device to a merchant computing device. Alternatively, a display screen of a mobile device may show a barcode or image of the coupon that is read by a machine or employee of the merchant.