| 摘要 |
Active script can be provided with content to be displayed on a computing device to determine whether advertising, intended to be displayed with the content, is actually displayed by the computing device. The script can examine various aspects of the code used to render the content, to determine whether ad-blocking software is blocking the ad or something is otherwise preventing the advertising from being displayed. Information about the visibility of the advertising can be sent to a location such as a logging service, which can store the data until such time as the data is to be retrieved and processed, such as to determine an extent to which client devices are blocking ads to be displayed with content. |
| 主权项 |
1. A computer-implemented method of monitoring visibility of advertising content on a computing device, comprising:
receiving, from the computing device, a request for content, the computing device having a processor and a memory; providing, by a content provider server, a response to the computing device, the content provider server having a server processor and a server memory, the server processor generating the response including the content corresponding to the request, advertising to be displayed with the content, a script and code for displaying the content stored in the server memory, wherein the script is executable by the processor of the computing device to analyze the code for displaying the content; receiving, from the computing device, an indication that blocking software is executing on the computing device, the blocking software enabled to block the advertising; determining code from the blocking software based at least in part on the indication, the blocking software capable of implementing a plurality of methods to block the advertising based at least in part on the code; identifying a method from the plurality of methods implemented by the blocking software to block the advertising on the computing device, the identifying based at least in part on the code from the blocking software; receiving, from the computing device, a visibility of the advertising, the visibility indicating a viewable area of the advertising; generating information associated with the visibility of the advertising, the information including the method implemented by the blocking software and the code from the blocking software; storing the information for subsequent analysis; determining the advertising to be displayed with the content; modifying the script, thereby generating a modified script to display the advertising with the content, the modified script including the information associated with the visibility of the advertising, the method implemented by the blocking software, and the code from the blocking software; and transmitting the modified script to the computing device. |
