OBTAINING CONSUMER SURVEY RESPONSES AT POINT OF INTERACTION FOR USE TO PREDICT PURCHASING BEHAVIOR

摘要

Systems, apparatus and methods for obtaining consumer survey responses from a payment account holder at a point of interaction and then using that information to predict future consumer purchasing behavior. In an embodiment, at least one consumer survey question that represents a portion of a consumer survey poll is transmitted to a cardholder for display on a display screen at a point of interaction. The process includes receiving a response to the consumer survey question(s), storing the response(s) in association with purchase transaction data of the cardholder in a storage device, and then transmitting a commercial message personalized to the cardholder for display on the display screen at the point of interaction.

主权项

1. A method comprising:
transmitting, by a processor during a purchase transaction, at least one consumer survey question for display on a display screen to a cardholder at a point of interaction, the at least one consumer survey question representing a portion of a consumer survey poll; receiving, by the processor, at least one response to the at least one consumer survey question; storing, by the processor in a storage device, the at least one response in association with purchase transaction data of the cardholder; and transmitting, by the processor, a commercial message personalized to the cardholder for display on the display screen at the point of interaction.