Methods and systems for determining, monitoring, and analyzing personalized response variables using brain wave frequency data and interactive multimedia display

摘要

A computer-implemented method for monitoring one or more response variables in response to a media segment using brain wave frequency data includes displaying a media segment to a user. The media segment includes one or more embedded flags to flag one or more positions of the media segment. The method further includes acquiring brain wave frequency data of the user, acquiring amplitude data of the acquired brain wave frequency data in one or more frequency bands; and determining one or more response variables in response to the acquired amplitude data of the acquired brain wave frequency data correlating to flagged positions of the media segment.

主权项

1. A computer-implemented method for monitoring one or more response variables in response to a media segment using brain wave frequency data of a user, comprising:
providing a brain wave system configured to display media segments and determine response variables, wherein said system comprises a look up table with correlations between brain wave frequency data and one or more response variables; displaying a media segment to the user using the system, wherein the media segment includes one or more embedded flags to flag one or more positions of the media segment, and wherein the one or more embedded flags are associated with expected brain wave frequency data; acquiring brain wave frequency data of the user; acquiring amplitude data of the acquired brain wave frequency data in one or more frequency bands; and determining the one or more response variables using the system, based on the acquired amplitude data of the acquired brain wave frequency data wherein the determining step comprises:
comparing the acquired amplitude data of the acquired brain wave frequency data to the look up table of brain wave frequency data that contains correlations to one or more response variables;correlating the acquired amplitude data of the acquired brain wave frequency data to the one or more response variables on the look table;correlating the one or more response variables to flagged positions of the media segment; anddisplaying the one or more response variables to the user on a graphical user interface of the system.