| 摘要 |
The present invention relates to a server and method for providing content having a displayed advertisement, and a recording medium having a program for displaying an advertisement in content, which is readable in an electronic device. More specifically, the present invention relates to a method for providing content having a displayed advertisement, which comprises the steps of: generating content information; using the content information to generate display control information; and transmitting the content information and the display control information to a user terminal, wherein the display control information makes some of the content information substituted with advertisement information and then the advertisement information displayed on one part of a display unit of the user terminal, and makes the substituted part return to the content information before substitution and displayed when the substituted part of the content information is transferred to the other part of the display unit. According to the present invention, an effect of an advertisement on display of content can be minimized and an advertisement can be exposed in a user friendly way and various forms. |
