SYSTEMS AND METHODS OF COLLECTING DATA TO DETERMINE INTEREST

摘要

System and methods directed to collection of data to determine interest is herein described. An area that is a pre-defined distance from a brick-and-mortar store is identified. An indication is received from a mobile device associated with a user, the indication being received based on geofence data that indicates a geofence that surrounds the identified area. In response to receipt of the indication, data from the mobile device is periodically collected. A determination that the data collected from the mobile device indicates interest in the brick-and-mortar store is performed. A notification to the mobile device is presented based on the determination.

主权项

1. A method comprising:
identifying an area that is a pre-defined distance from a brick-and-mortar store; receiving an indication, from a mobile device associated with a user, that the user is crossing into the identified area, the indication being sent from the mobile device based on geofence data that indicates a geofence that surrounds the identified area; in response to receipt of the indication, periodically collecting data from the mobile device; determining, using one or more processors, that the data collected from the mobile device indicates interest in the brick-and-mortar store; and presenting a notification to the mobile device based on the determination.