Advertising insertion for playback of video streams on user devices

摘要

One or more servers in an IP network receive, from a user device, a selection of live streaming content and assemble an index file including links to chunks of the selected live streaming content and links to advertising files for insertion within the selected live streaming content. The one or more severs send, to the user device, a link to the index file associated with the selected live streaming content and receive, from the user device, a streaming request for the selected live streaming content. The one or more servers send, to the user device, the index file including the links to chunks of the selected live streaming content and the links to advertising files for insertion within the selected live streaming content. The user device may use the links to combine the chunks of the selected live streaming content and the advertising files into a single linear presentation. A standards-based client for the user device is used with the server side implementation. Multiple groupings of index files, based on various location and business criteria, allow for reduction in media stream creation, and granularity of addressing each subscriber.

主权项

1. A method performed by one or more servers, comprising:
receiving, by one of the servers and from a content source, live video content that includes advertising segments within the live video content; dividing, by one of the servers, the live video content into chunks, wherein the chunks include separate program content and advertising segments and, wherein an end of one or more of the chunks of the program content corresponds to a beginning of one or more of the chunks of the advertising segments; assembling, by one of the servers, multiple index files that each define a single linear presentation for the live video content, wherein each of the index files include links to the chunks of the program content and links to advertising content for insertion in place of the chunks of the advertising segments; receiving, by one of the servers and from a user device, a selection of the live video content; identifying a location for the user device; and sending, by one of the servers and to the user device, a link to one of the multiple index files based on the location for the user device; adding to the one of the multiple index files, by one of the servers and after sending the one of the multiple index files, entries for links to additional chunks of the live video content when content corresponding to the live video content continues to be received from the content source.