Attributing preferences to locations for serving content

摘要

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content, comprising: identifying a social action that includes a preference designation for an object; determining a location of an individual user associated with the social action or a location associated with the object that is the subject of the preference designation; attributing the preference designation to both the location and to the individual user, where the attributed preference designation can be used to target further content to either the individual user or other users; and receiving a request for content that is related to the location and providing, responsive to the request, one or more content items based on the attributed preference designations.

主权项

1. A method comprising:
identifying a social action that was performed by each of a plurality of different users, the social action specifying a preference designation for a given object, the preference designation being at least one of (i) a designation that the user likes certain content, (ii) a designation that the user supports certain content, (iii) a designation that the user has re-published certain content, or (iv) a designation by the user in a social context of a preference to certain content; determining that each given user from the plurality of different users was located at a given location at a time the social action specifying the preference designation was performed by the given user; attributing the preference designation of each given user to the given location, where the attributed preference designation is a user independent designation that is used to identify further content to be provided to users at a location area proximate to the given location, wherein attributing includes:
creating a first association between the given location and the preference designation; andstoring the first association and the preference designations in a profile for the given location; receiving a request for content from a user device that is within the location area and different from those in the plurality of different users; and providing, responsive to the request and based on the user device being located in the location area, a content item for the given object based on the profile for the given location including multiple stored first associations between the given location and the preference designation for the given object, the multiple stored first associations being created in response to social actions performed by multiple different users that specify a preference for the given object.