Systems and methods for dynamically determining influencers in a social data network using weighted analysis

摘要

System and methods performed by a server for determining weighted influence in social networks, including: determining posts related to the topic; characterizing each post as one or more of: a reply post, a mention post, and a re-posting; generating a group of user accounts comprising any user account that authored a posting to which is replied, being mentioned in the mention post, that posted content being re-posted, and/or that authored one or more posts that are related to the topic; representing each of the user accounts as a node in the group in a connected graph and establishing an edge between one or more pair of nodes when there is a follower-followee relationship between the nodes; and for each edge between nodes, determining a weighting that is a function of one or more of: a number of mention posts, a number of reply posts, and a number of re-posts.

主权项

1. A method performed by a server for determining weighted influence of at least one user account for a topic, the method comprising:
the server obtaining the topic; determining posts related to the topic within one or more social data networks, the server having access to data from the one or more social data networks; characterizing each post as one or more of: a reply post to another posting, a mention post of another user account, and a re-posting of an original posting; generating a group of user accounts comprising any user account that authored the posting, that is mentioned in the mention post, that posted the original posting, that authored one or more posts that are related to the topic, or any combination thereof; representing each of the user accounts in the group as a node in a connected graph and establishing an edge between one or more pairs of nodes; for each edge between a given pair of nodes, determining a weighting that is a function of one or more of: whether a follower-followee relationship exists, a number of mention posts, a number of reply posts, and a number of re-posts involving the given pair of nodes; and computing a topic network graph using each of the nodes and the edges, each edge associated with a weighting.