SYSTEM AND METHOD FOR MEASURING ADVERTISING EFFECT USING WEARABLE GLASS DEVICE

摘要

The purpose of the present invention is to provide a system and method for measuring an advertising effect using an eyewear device. The present invention includes: a step of displaying an advertisement having coordinate information on a display unit; a step of a first camera (121) to image an eye; a step of calculating the coordinates of where the eye is looking at by analyzing the image of the eye; a step of determining whether the eye saw the advertisement, by using the coordinates of the place where the eye was looking and the coordinates of the advertisement; a step of storing the gazing time and number of gazes regarding the advertisement; and a step of measuring the effect of the advertisement by using the gazing time and number of gazes with regard to the advertisement. According to the present invention, the gazing time and number of gazes regarding the advertisement can be measured to help measure the effect of the advertisement.