ADVERTISEMENT IMPRESSIONS AND CUSTOMER TRANSACTION CORRELATION FOR ADVERTISEMENT VALIDATION

摘要

Embodiments of the invention are directed to a system, method, or computer program product for providing feedback and validation of advertising and marketing campaigns. The invention receives advertisement impressions by customers, thus detecting advertisements that the customer has viewed. Furthermore, the invention retrieves transactional data associated with transactions made by the customer. The invention then correlates or matches the advertisement impressions and transactional data to determine products, services, or merchant transactions that were associated with advertisements viewed by the customer. The invention identifies a time frame between the advertisement impression and the transaction and generates data associated with the successfulness of advertising and marketing campaigns.

主权项

1. A system for advertisement impression correlation, the system comprising:
a memory device with non-transitory computer-readable program code stored thereon; a communication device; a processing device operatively coupled to the memory device and the communication device, wherein the processing device is configured to execute the computer-readable program code to:
receive information indicating one or more advertisements for a merchant, product, and/or service viewed by a customer;receive transaction data associated with transactions completed by the customer;match the merchant, product, and/or service of the one or more advertisements viewed by the customer to transactions completed by the customer; andprovide advertising effectiveness data based on the match.