AD EXTENSIONS ON CONTENT NETWORK

摘要

A method of providing an ad extension includes selecting an advertisement for display. The method also includes selecting additional information related to the advertisement. The method also includes transmitting data representing the advertisement to a browser. The browser interacts with an expandable API to render an inline frame having an advertisement slot. The browser renders and displays the advertisement in the frame. The method also includes transmitting display data representing the additional information related to the advertisement to the browser. The browser receives an input to activate the ad extension. In response to the input, the browser interacts with the expandable API system to expand and render the frame. The browser renders, in the frame, the advertisement slot containing the advertisement. The browser also renders, in the frame, the additional information. The browser displays the expanded inline frame, such that the displayed frame covers a portion of the content.

主权项

1. A system comprising:
one or more data processors; and one or more computer-readable mediums storing instructions that, when executed by the one or more data processors, perform operations comprising:
receiving, over a data network, display data representing a plurality of advertisements including a selected advertisement and a user interface feature for the selected advertisement;interacting with an expandable Application Programming Interface (API) to render, with content of a received content page, an inline frame having a first size and comprising a plurality of advertisement slots for displaying the plurality of advertisements;rendering each of the plurality of advertisements in a corresponding advertisement slot of the plurality of advertisement slots of the inline frame on a display, the user interface feature rendered with, and separate from, the selected advertisement;receiving an input, via the user interface feature, for an ad extension associated with the selected advertisement;transmitting, over the network, a request for the ad extension;receiving, over the network, the ad extension associated with the selected advertisement;interacting with the expandable API responsive to the received input to expand the inline frame to a second size while displaying the plurality of advertisements in a first space of the inline frame, the expanded inline frame expanded horizontally based on a vertical orientation of the advertisement slot, the expanded inline frame including a second space separate from the rendered plurality of advertisements; andrendering, in the second space of the expanded inline frame adjacent to the first space, display data for the ad extension associated with the advertisement.