PERSONALIZED DEVELOPMENT OF PRODUCTS AND SERVICES BASED ON INTRINSIC MOTIVATORS

摘要

The present invention relates to a method for the personalized development of products and services based on the matching with intrinsic personalized motivators and with biometric and/or physiologic characteristics of a test subject, the method comprising: (a) receiving in a controller a respective quantitative rating being indicative of a scaled value for each of the plurality of intrinsic motivators associated with a product or service to be personalized; (b) receiving in a controller a respective quantitative rating being indicative of a scaled value for each of the plurality of intrinsic motivators associated with a test subject; (c) receiving in a controller unit a respective quantitative rating being indicative of a scaled value for each of the biometric and/or physiologic characteristics of the test subject;(d) assigning the respective quantitative rating obtained in step (a) with the respective quantitative ratings obtained in steps(b)and (c); and (e) transmitting from the controller, based upon the assignment obtained in step (d), a profile of intrinsic motivators being indicative for the test subject in order to personalize a product or service. Further particular embodiments of the method also comprise the matching with the sensory perception of the test subject. The invention further relates to a corresponding computer system for performing this method.