发明名称 |
METHOD AND SYSTEM FOR ASSESSING BUSINESS-TO-BUSINESS SALES AND MARKETING PERFORMANCE DATA |
摘要 |
A computer-implemented system for assessing performance data is configured to execute software instructions for generating graphical user interfaces that relate to measurement indicators. The measurement indicators pertain to a demand creation model comprising a marketing automation platform and a sales force automation platform. A method for assessing performance data using such a system includes the steps of defining a marketing automation platform and a sales force automation platform; qualifying a plurality of leads from the marketing automation platform; transferring the qualified leads from the marketing automation platform to the sales force automation platform; qualifying at least a portion of the qualified leads transferred from the marketing automation platform to the sales force automation platform; and calculating a rate of conversion based on the qualified leads from the marketing automation platform and the qualified leads from the sales force automation platform. |
申请公布号 |
EP2850580(A4) |
申请公布日期 |
2016.02.10 |
申请号 |
EP20130790984 |
申请日期 |
2013.05.16 |
申请人 |
SIRIUSDECISIONS, INC. |
发明人 |
JAROS, ANTHONY;NEESON, JOHN;ELDH, RICHARD |
分类号 |
G06Q30/02;G06Q10/06 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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