Method and apparatus for planning a schedule of multimedia advertisements in a broadcasting channel

摘要

Various embodiments of the invention comprise a method and apparatus for planning a schedule of a multimedia advertisement across one or more broadcasting channels is disclosed. In one embodiment, the method includes accessing user data, processing survey data using the user data, generating a file having a list of one or more broadcasting channels using analyzed survey data, and scheduling a multimedia advertisement across the one or more broadcasting channels. Additionally, the file includes one or more inventory spots associated with the one or more broadcasting channels. The method further includes assigning the multimedia advertisement to the one or more inventory spots associated with the one or more broadcasting channels.

主权项

1. A computer implemented method for planning a schedule of a multimedia advertisement in a network, the method comprising:
accessing user data of a user on a server; processing, on a server, a survey data according to the user data; generating a list including a broadcasting channel from a plurality of broadcasting channels of the network, wherein the list is generated based on a relative popularity index variable and a stability variable; creating a single user identification for the user, wherein the single user identification is to manage multiple schedules of at least one product, wherein the relative popularity index variable defined as relative TVRmax/relative TVRspot, wherein relative TVRspot=100*(TVRspot for target audience/TVRspot for all audience) is calculated for each of a plurality of inventory spots, a maximum value from each of the relative TVRspot for each of the plurality of inventory spots is selected as relative TVRmax, and wherein the list includes at least one inventory spot from the plurality of inventory spots each associated with a plurality of instances of the broadcasting channel displayed at a corresponding plurality of geographic locations, the at least one inventory spot associated with at least one spliced stream obtained from the plurality of instances of the broadcasting channel; and selecting the at least one inventory spot associated with the at least one broadcasting channel for the multimedia advertisement.