USING SECOND SCREEN DEVICES TO AUGMENT MEDIA ENGAGEMENT METRICS

摘要

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for using second screen devices to augment media engagement metrics. In one aspect, a method includes accessing user activity data describing user activities performed by a user on a first user device during a first time period, and accessing data describing presentation of one or more content items during the first time period on second user devices. For the first user device, determining based on the user activity data, for each of a plurality of second time periods that are sub-periods of the first time period, a first level of user engagement with the first user device, and determining, based on the user activity data, for each second time period that is a sub-period of the first time period, a second level of user engagement with the one or more content items presented.

主权项

1. A system, comprising:
a processing subsystem; and a memory subsystem storing instructions that causes the processing subsystem to perform operations comprising:
accessing, for a plurality of first user devices, user activity data describing user activities for active applications performed by a user on the first user device during a first time period;accessing data describing presentation of one or more content items during the first time period on second user devices, each second user device being different from each first user device;for each first user device determining, based on the user activity data, for each of a plurality of second time periods that are sub-periods of the first time period, respective first levels of user engagement with the first user device for each second time period, wherein a first plurality of respective first levels of user engagement indicates engagement with the first user device and at least a second plurality of respective first levels of user engagement indicates disengagement with the first user device; anddetermining, based on the user activity data, for each of the plurality of second time periods that are sub-periods of the first time period, respective second levels of user engagement with the one or more content items presented during the first time period, each determination based on a user model that models user engagement for a plurality of active applications and a plurality of content items, and wherein for at least one active application according to the user model:a first level of user engagement indicating engagement with the first user device during a second time period is indicative of engagement with a content item presented on the second user device; anda first level of user engagement indicating engagement with the first user device during another second time period is indicative of disengagement with the content item presented on the second user device.