SYSTEM FOR CONCURRENT OPTIMIZATION OF BUSINESS ECONOMICS AND CUSTOMER VALUE

摘要

A computer-implemented system and method to provide options on products to enhance customers' experience. A computer-implemented system is operated that delivers to a customer an option to utilize up to n of m selected products, where m and n are whole numbers and n is less than or equal to m. Information is recorded in a data store, pertaining to said option. In addition, a system is operated to define each of the n chosen products, whereby after each of the n chosen products is defined, the customer can utilize said chosen product. The information pertaining to said defined products is recorded in a data store.

主权项

1. A computer-implemented system comprising:
a. a data processor configured to store in a computer-readable data store data representing, with respect to a product offering by a company, at least one conditional option to at least one customer for said product offering that will provide benefits to the company and to the customer upon the occurrence of at least one predetermined option-related contingent event if said event occurs after the customer purchases the option; b. an interactive system configured to selectively present to the customer a display offering said conditional option for sale; c. a data processor configured to receive one or more inputs from the customer via said interactive system regarding acceptance or rejection of said conditional option offered for sale; d. a data processor configured to record said inputs in a computer-readable data store such that an accepted conditional option is associated with the product offering; and e. a data processor configured to monitor post-sale occurrence of said at least one option-related event and further configured to automatically fulfill conditions of at least said conditional option upon the occurrence of said at least one option-related event.