ELECTRONIC MESSAGING SYSTEM INVOLVING ADAPTIVE CONTENT

摘要

An electronic messaging system is provided to generate and send electronic messages that contain adaptive content to customize the electronic messages for each recipient. The system operates to receive an adaptive content asset and a content rule, select a set of adaptive content elements from the adaptive content asset based upon the content rule, and send a content locator to an author computing device to permit the author computing device to include the content locator in the electronic message and send the electronic message to a recipient computing device.

主权项

1. A method of providing adaptive content in an electronic message, the method comprising:
receiving an adaptive content asset, the adaptive content asset including adaptive content elements configured to be used in the electronic message; receiving a content rule, the content rule including customization criteria, wherein the customization criteria includes a plurality of customization conditions associated with a recipient computing device; selecting a set of the adaptive content elements from the adaptive content asset, the set of the adaptive content elements being selected to satisfy the plurality of customization conditions in the customization criteria; and sending a content locator to an author computing device to permit the author computing device to include the content locator in the electronic message and send the electronic message to the recipient computing device.