| 摘要 |
An ad serving system accepts a request for one or more ads, determines a set of eligible ads from among ads having a guaranteed serving reservation and ads with uncommitted serving. This may be done using information from the accepted request, wherein the set of eligible ads may include at least one ad having a guaranteed serving reservation and at least one ad with uncommitted serving. A set of ads to serve is determined from the set of eligible ads using an arbitration process, and the determined set of ads is served. Ad serving guarantees may be generated and/or desired ad serving guarantees may be checked using an inventory test and/or a price test. |
