PRESENTING TARGETING CRITERIA OPTIONS FOR INCLUSION IN TARGETING CRITERIA ASSOCIATED WITH CONTENT ITEMS

摘要

An online system allows content items to be targeted based on interests associated with users. When the online system receives a request to specify targeting criteria associated with a content item, the online system provides an interface to specify targeting criteria. As the online system receives input specifying an interest for inclusion in targeting criteria, the online system retrieves stored interests associated with online system users. Each interest stored by the online system is associated with a type. For example, a type associated with a stored interest indicates whether the interest is from a set of user-generated keywords, from a set of semantic topics mapped from the keywords, or from a set of manually curated broad categories. To avoid confusion from overlap in the types of interests, the online system applies rules to stored interests matching at least a portion of the input to select a set of interests.

主权项

1. A method comprising:
maintaining a plurality of interests associated with one or more users of an online system, each interest associated with a type, and information describing associations between interests based at least in part on the types associated with interests; receiving a request from a user to generate targeting criteria associated with a content item, the targeting criteria identifying one or more characteristics of users eligible to be presented with the content item; receiving an input identifying an interest for inclusion in the targeting criteria; identifying one or more candidate interests from the maintained plurality of interests, at least a portion of each candidate interest matching at least a portion of the received input; selecting a set of interests from the one or more candidate interests by applying one or more rules to the candidate interests, the one or more rules specifying criteria for excluding one or more candidate interests from the set of interests based at least in part on one or more types associated with the one or more candidate interests; and presenting one or more interests of the selected set of interests to the user for specifying the targeting criteria.