SYSTEMS AND METHODS FOR PROMOTIONAL FORECASTING

摘要

A system for promotional forecasting in a retail environment is provided. The system includes at least one processor coupled to a memory storing sales history information associated with a product, an interface configured to receive a promotion configuration profile including an indication of the product and a state of a plurality of promotion variables, and a promotional forecasting component. The promotional forecasting component is configured to determine a base sales quantity of the product based on the sales history information, determine a lift factor for each promotion variable, the lift factor indicative of an effect of the promotion variable on the base sales quantity, determine a total lift factor for the promotion configuration profile based on the lift factor for each promotion variable and the state of each promotion variable, and determine a forecasted sales quantity for the product based on the base sales quantity and the total lift factor.

主权项

1. A system for promotional forecasting in a retail environment, the system comprising:
at least one processor coupled to a memory storing sales history information associated with a plurality of products; an interface, executed by the at least one processor, configured to receive a promotion configuration profile including an indication of at least one product of the plurality of products and a state of a plurality of promotion variables; and a promotional forecasting component, executed by the at least one processor, configured to: determine a base sales quantity of the at least one product based on the sales history information; determine a lift factor for each of the plurality of promotion variables, the lift factor for each promotion variable indicative of an effect of the promotion variable on the base sales quantity; determine a total lift factor for the promotion configuration profile based on the lift factor for each of the plurality of promotion variables and the state of each of the plurality of promotion variables; and determine a forecasted sales quantity for the at least one product based on the base sales quantity and the total lift factor.