ADVERTISEMENT SERVER AND METHOD FOR DETERMINING EXPOSURE QUANTITY OF ADVERTISEMENT

摘要

According to an embodiment of the present invention, disclosed is a method for determining the exposure quantity of an advertisement. The method for determining the exposure quantity of an advertisement of an advertisement winning bidder by an advertisement server comprises the following steps of: obtaining the remaining budget after a certain time point from the budget of a first time unit of the advertisement winning bidder; determining a value of the ratio of the average remaining traffic amount expected to be received after the certain time point to the traffic amount of a second time unit expected to be received during a next second time unit; correcting the value of the ratio based on the actual traffic amount received up to the certain time point and the average received traffic amount expected to be received up to the certain time point; and determining the exposure quantity of an advertisement of the advertisement winning bidder, to be exposed during the next second time unit, based on the corrected ratio value and the remaining budget.