| 摘要 |
Personalized advertisements are provided to a user using a search engine to obtain documents relevant to a search query. The advertisements are personalized in response to a search profile that is derived from personalized search results. The search results are personalized based on a user profile of the user providing the query. The user profile describes interests of the user, and can be derived from a variety of sources, including prior search queries, prior search results, expressed interests, demographic, geographic, psychographic, and activity information. Client Personalized Query ser Search Results /ID Ads Person ~ Pers onlien Que.Front End *e'isement,- Server User 10 18Personalized Co ntn Search -search Results-*- Personalization ~Search Results Analysis Engine Server Module Search Profile Content User 114 Server Profile Ad Server Server Ad Database |
