SYSTEMS AND METHODS FOR PRODUCT PLACEMENT OPTIMIZATION BY SENSING CUSTOMER TRAFFIC IN STORES

摘要

The disclosed embodiments generally relate to in-store customer traffic analysis systems and methods. The system includes at least one sensor positioned within a retail store, at least one display associated with the at least one sensor, one or more memory devices storing instructions and one or more hardware processors configured to execute the instructions to perform operations. The operations include receiving a sensor signal indicating that a user device is within a proximity to the at least one sensor in the retail store, extracting a user device identifier from the sensor signal, correlating the sensor signal to the at least one display, generating a foot traffic record associated with the user device identifier and the at least one display, based on the received sensor signal, and storing the generated foot traffic record.

主权项

1. An in-store customer traffic analysis system, comprising:
at least one sensor positioned within a retail store; at least one display associated with the at least one sensor; one or more memory devices storing instructions; and one or more hardware processors configured to execute the instructions to perform operations comprising:
receiving a sensor signal indicating that a user device is within a proximity to the at least one sensor in the retail store;extracting a user device identifier from the sensor signal;correlating the sensor signal to the at least one display;generating a foot traffic record associated with the user device identifier and the at least one display, based on the received sensor signal; andstoring the generated foot traffic record.