发明名称 Streaming Playback and Dynamic Ad Insertion
摘要 There is provided a system and method for dynamically generated client side streaming playlists. There is provided a method comprising receiving a request to stream a video asset for playback, retrieving, from a network, a video asset playlist corresponding to the video asset and an ad campaign playlist, generating a consolidated video playlist including the video asset playlist and the ad campaign playlist, and processing the consolidated video playlist using a media playback framework to stream a plurality of video files from the network for decoding and output to a display. Discontinuity tags within the video asset playlist may be utilized as insertion points for portions of the ad campaign playlist. The consolidated video playlist may be accessed through a local HTTP web server, advantageously allowing the use of commonly installed media playback framework models such as QuickTime X to trigger adaptive bitrate support through HTTP Live Streaming.
申请公布号 US2016029051(A1) 申请公布日期 2016.01.28
申请号 US201514876031 申请日期 2015.10.06
申请人 Disney Enterprises, Inc. 发明人 Manzari Giuseppe;Longwell Robert;Liu Chang;Bauch Andrew;Brueck David
分类号 H04N21/234;H04N21/81;H04N21/2662;H04L29/06 主分类号 H04N21/234
代理机构 代理人
主权项
地址 Burbank CA US