SYSTEMS AND METHODS FOR ANALYZING ADVERTISEMENT EFFECTIVENESS USING WEARABLE CAMERA SYSTEMS

摘要

Systems are provided for analyzing the effectiveness of an advertisement using information provided by a wearable camera system. In one implementation, a system includes a memory storing executable instructions, and at least one processing device programmed to execute the instructions to receive, from the wearable camera system, information derived from image data related to an advertisement in an environment of a user of the wearable camera system. The processing device of the system may be further configured to receive information derived from the image data related to activities of the user, and may be configured to identify, based on this received information, a product acquired by the user that is associated with the advertisement.

主权项

1. A system for analyzing advertisement effectiveness using infonnation provided by a wearable camera system, the system comprising:
a memory storing executable instructions; and at least one processing device programmed to execute the instructions to:
receive, from the wearable camera system, information derived from image data captured by the wearable camera system related to one or more occurrences of an advertisement in an environment of a user of the wearable camera system;receive, from the wearable camera system, information derived from the image data captured by the wearable camera system related to one or more activities of the user; andidentify, based on the information related to the one or more occurrences of the advertisement and the information related to the one or more activities of the user, a product acquired by the user that is associated with the advertisement.