CONTEXT AWARE RELEVANCE ENGINE WITH CLIENT-DRIVEN NARRATIVE

摘要

A context aware relevance engine with a client-driven narrative is presented as a system for serving relevant content that includes a wireless device, a server, a positioning module, a user profile module, a content module, a ranking module, a content delivery module, a wireless device display, and a responsive input is described. The wireless device wirelessly communicates with a network and the wireless device is configured to download a software application module or a web browser.

主权项

1. A system for serving relevant content comprising:
a wireless device configured to wirelessly communicate with a network, the wireless device configured to download a software application module; at least one server communicatively coupled to the wireless device via the network, wherein the server authenticates the wireless device; a positioning module integrated with the wireless device that is configured to determine a location for the wireless device; a user profile module integrated with the wireless device, wherein the user profile module includes at least one user attribute that is associated with each particular user; a content module stored on the wireless device, wherein the content module is configured to serve at least one content link that is associated with a content item; a ranking content module integrated with the wireless device, wherein the ranking content module ranks each content link based on location of the wireless device and the user profile; a content delivery module integrated with the wireless device, the content delivery module configured to deliver the ranked content links to the software application module associated with the wireless device; a display corresponding to the wireless device, wherein the display presents the ranked content links in the software application module; a responsive input received by the wireless device corresponding to one of the content links that results in displaying the corresponding content item; and the server configured to periodically update the software application module with at least one of an updated positioning module, an updated content module, an updated user profile module, and an updated ranking module.