| 摘要 |
Methods to present video and purchasing function content embedded in the video in a single user interface. The user interface may be configured to allow the user watching the video to take an action with respect to the video content, which may include items for purchase, and to allow the user to both watch the video content, and select the item for purchase in one transaction step. In other embodiments, the video content is segmented such that a user is provided the ability to select one or more objects in the video. In other embodiments, the user interface provides a dynamic message such as a “call to action” to a user. The call to action may be timed with the video and/or with the user viewing selections in order to urge a user to take a pre-determined action such as purchase a product, make a donation, and the like. |
| 主权项 |
1. A method of displaying content, comprising:
receiving an identification of one or more user-selectable dynamic calls-to-action to be associated with a media content, wherein the dynamic calls-to-action are configured to change in response to a viewing location, a time of viewing, a date of viewing, and a user response to the dynamic calls-to-action, wherein the dynamic calls-to-action comprise a message associated with the viewing location, the time of viewing, the date of viewing, and content of the media configured to illicit a transaction action from a user; associating the one or more dynamic calls-to-action with the media content; receiving a selection of a dynamic thumbnail image for the media content associated with the dynamic calls-to-action; integrating the dynamic calls-to-action with the media content in a media player; sending the media player to a user system; wherein responsive to a selection of the media content, the dynamic thumbnail image and the dynamic calls-to-action are displayed in the media player; determining the viewing location; wherein the dynamic calls-to-action and the dynamic thumbnail image vary with respect to the viewing location; determining the date of viewing, wherein the dynamic calls-to-action and the dynamic thumbnail image vary with respect to the date of viewing; determining the time of viewing, wherein the dynamic calls-to-action and the dynamic thumbnail image vary with respect to the time of viewing; determining the user response to the message conveyed by the dynamic calls-to-action, and updating and tailoring the dynamic calls-to-action and the dynamic thumbnail image with respect to the user response to the message. |
