SYSTEMS AND METHODS FOR MANAGING SOCIAL NETWORKS BASED UPON PREDETERMINED OBJECTIVES

摘要

In many embodiments, a relationship management system includes a relationship management server system that identifies an objective with respect to an entity defined by a customer relationship management (CRM) service, identifies a first set of contacts associated with the objective, aggregates event information associated with the first set of contacts, scores the objective based upon event information associated with the first set of contacts to generate at least one engagement score, and provides recommendation data to the CRM service from which a task is created within the CRM service associated with at least one contact in the first set of contacts based upon the at least one engagement score.

主权项

1. A relationship management system, comprising:
a relationship management server system comprising a processor and memory containing software; and a database storing a plurality of contacts, wherein the plurality of contacts are obtained from at least one source of contact information; wherein the software directs the processor in the relationship management server system to:
identify an objective with respect to an entity defined by a customer relationship management (CRM) service;identify a first set of contacts within the plurality of contacts associated with the objective;aggregate event information associated with the first set of contacts from at least one source of event information;score the objective based upon event information associated with the first set of contacts to generate at least one engagement score; andprovide recommendation data to the CRM service from which a task is created within the CRM service associated with at least one contact in the first set of contacts based upon the at least one engagement score.