SYSTEMS AND METHODS TO COORDINATE COMMUNICATION PROGRAMS

摘要

The invention is a system and method for coordination communication between an advertiser, an influencer and consumers in connection with an influencer campaign which uses social media. The invention also provides a method and system for evaluating the effectiveness of an influencer campaign as well as individual influences who participate in an influencer campaign. The invention gathers and stores social media data which is, in turn, used to evaluate how well and influencer campaign has reached consumers. The invention also measures the reach of individual influencers.

主权项

1. A method for coordinating influencer campaigns comprising:
creating a database of potential influencers; in response to a criteria set for by a user, generating a list of potential influencers; transmitting an offer from, a user to an influencer for an influencer campaign; tracking the performance of an influencer during the conduct of an influencer campaign; generating reports regarding the effectiveness of an influencer campaign.