INTEGRATING SOCIAL NETWORKING SYSTEMS WITH ELECTRONIC COMMERCE SYSTEMS FOR GIFT CAMPAIGNS

摘要

Disclosed are various embodiments for facilitating gift campaigns in association with a social networking system. A computing device may identify a user of a social networking system that is associated with a recipient for a gift campaign. An invitation for the user to participate in the gift campaign can be transmitted by the computing device. The computing device may identify a product as a suggested gift for the gift campaign. In addition, the computing device may generate content for a network page for the social networking system, and the network page can include a user interface container in which the product is represented. The computing device may also obtain a selection of the product made via the network page and perform a transaction to order the product for the recipient.

主权项

1. A non-transitory computer-readable medium comprising a plurality of computer instructions executable by at least one computing device, wherein the plurality of computer instructions, when executed, cause the at least one computing device to at least:
identify a user of a social networking system that is associated with a recipient for a gift campaign; generate an invitation for the user to participate in the gift campaign; identify a product available through an electronic commerce system as a suggested gift for the gift campaign; populate content in a user interface container for a network page for the social networking system, wherein the content represents at least the product available through the electronic commerce system; obtaining, in the at least one computing device, a selection of the product made via the content in the user interface container; and performing a transaction via the electronic commerce system to order the product for the recipient.